Publishing & Promotion | The Pod Paste Process Part 6

Read Time - 6 minutes

Photo by Greyson Joralemon

The publishing and marketing phase is Step 5 of The Pod Paste Production Process. Please go back to the introductory overview here to familiarise yourself with the full process.

Alternatively, you can dive right into this part and figure it out as you go. We don’t mind either way as long as you get something out of this!

Mistakes can often be avoided if you double-check your perceptions

“Carpenters and builders have learned to avoid making mistakes the hard way, thereby ruining valuable and costly material. Cut the wood improperly, and the piece is unusable. The saying measure twice cut once plays in their heads every time they are about to rip into a new sheet of plywood or to position their saw on a 2×4. 

It is a constant reminder that they have one shot at getting it right, or it will cost time, money, and even reputation. Measuring twice means making sure that one has thought of all the things that could go wrong before acting or making a decision. That maxim applies to human resource professionals as well.”
Taken from Dale James Dwyer PhD


You’ve done all the planning and pre-production. You booked those hard to reach guests for interviews. You recorded in an excellent sounding studio space that was well treated and soundproofed. You even had a professional engineer come in to mix, master, and audio sweeten your episode. Now it’s time to send it to the world.  

Did you do your due diligence and double or even triple-check that everything is in its right place? When the world hears your podcast, will your audio waves make the biggest splash they can?

Below I’ll share a few tips and tricks that should help you with the last step of the Pod Paste Production process – Publishing and Promotion. The areas we will cover are;

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